Fulham Broadway advertising campaign
Written on: 14/09/2010 16:27:51
Targeting the locals at Fulham Broadway...
Fulham Broadway Shopping Centre approached Furrzari to
produce an advertising campaign to raise their profile on a local
level. Furrzari produced two sets of design proposals. The
succesful campaign was designed to remind the local community that
Fulham Broadway were more than just a London Underground station.
The message; that Fulham offer not only shopping but also a leisure
centre, cinema, selection of restaurants and, more importantly,
that it was also on the reader's doorstep. Three adverts were
produced depicting visitors experiences and how they used the
centre.
"I met with Tim Furr from Furrzari as the Centre required new
advertising material. It needed to be something contemporary, eye
catching with an ethos on the local community. Immediately, I could
hear the cogs turning in Tim's head and within a short period of
time, a theme had been developed and presented. I was amazed with
the two created designs, both tailored around my brief but each
telling a different story. From the initial meeting right through
to the finished product, I found Furrzari very helpful, reliable
and with great creative flare."
Gary Blackledge, Manager, Fulham Broadway Shopping Centre.
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