Old but relevant...
Written on: 19/03/2010 07:02:20
Sometimes old and over used ideas, phrases and images can still work given the right conditions...
Whilst
taking a brisk lunchtime constitutional we came across a series of
posters for Activia. The phrase, 'You wait for one then 4 come
along at once' is, unlike buses, over-used however, the Activia
posters work because of one vital element. Environment. The posters
are displayed in a bus shelter making the phrase relevant on two
important levels. It brought a smile to our faces of the wry
variety.
Be warned though, we believe some well worn phrases and images are
beyond salvation. Here's a few; An image of a jigsaw piece with
corny references to missing pieces or complete solutions plus, a
chess piece with the snappy headline 'It's your move.' Wrong.
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