The amazing adventures of Skurly Murly...
Written on: 17/01/2011 09:19:44
New product design for Ian Sanderson
Through personal
recommendation, Ian Sanderson Fabrics approached Furrzari to
provide a creative design for their new range of fabrics, Skurly
Murly.
It wasn't difficult. We had a great product to work with and the
name Skurly Murly conjured up all manner of possibilities. We
provided Ian Sanderson with three highly finished design proposals.
Their reaction was extremely positive and without much discussion,
decided on our proposal that delivered a more quirky look. The
product name Skurly Murly seemed to suggest a character from a
book. We created a tag-line 'The amazing adventures of Skurly
Murly.' This spurned offbeat images of wellington boots and flower
pots whilst using isolated imagery from the fabric designs.
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