Written on: 05/08/2010 08:29:14
The science of shelf life....
Furrzari were approached by Salepoint, specialists in
display solutions for retail outlets to create a new advertising
campaign. Salepoint's existing advertising collateral
concentrated on their end product, with images of display systems
in situ. Furrzari turned this on its head and approached the
problem by depicting Salepoint's customers product first whilst
creating a cleaner, fresher and far more eye-catching look to their
advertising. A series of adverts have run in retail trade magazines
throughout the UK.
