Capitol Shopping, Cardiff

Furrzari have implemented a series of creative projects for Capitol Shopping to underline the centre's position as the capital of fashion in Cardiff. Work has included letting brochures, website design, hoardings, e-newsletters and directional signage. Furrzari also created a teasing direct mail piece. An impressive tenant list was the key message in attracting new retailers: in the light of a rival shopping centre's new development, our approach was to suggest prospective tenants to 'C yourself here'. This successful campaign was also implemented on letting boards, graphic panels and banner systems.

"Furrzari really helped us to promote aspirational shopping at the Capitol with strong straplines which encapsulated the Capitol's high class fashion mix. Furrzari have been instrumental in giving the Capitol distinctive new branding."

Leigh Burnett, Capitol Shopping

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